Launching The Garden Bar & Liquors' New Logo

When a beloved community spot takes on a new chapter, the brand identity has to do more than just look good — it has to honor the past while signaling the future. That’s exactly what we set out to achieve with the new logo for The Garden Bar & Liquors, formerly Sprengel’s Sports Bar & Liquors.

After 17 years as Sprengel’s, the owners decided it was time to return to their roots, reimagined for today. The grand reopening — held on August 23rd with their “Cheers to Change” celebration — was the perfect moment to debut their refreshed name and look.

Our Role

At Coates Creative, we were tasked with designing a logo that captured the essence of The Garden: modern, welcoming, and rooted in community. The design needed to feel fresh and approachable while carrying forward the legacy of a place locals already know and love.

The Design

The new identity leans into clean typography and a bold, timeless mark, giving The Garden Bar & Liquors a polished yet down-to-earth presence. It’s versatile enough for signage, menus, merchandise, and digital use — while still feeling instantly recognizable to longtime regulars.

Why It Matters

A logo is often the first impression of a brand, but in this case, it was also a statement of continuity and growth. By introducing a new look at their reopening, The Garden set the stage for an exciting new era without losing the heart that made Sprengel’s special.

Cheers to The Next Chapter

We’re proud to have played a role in this transformation and can’t wait to see The Garden Bar & Liquors thrive with its fresh identity. Here’s to honoring tradition, embracing change, and designing for what’s next.